Herns Gabriel
CREATIVE DIRECTOR + DESIGNER
Herns is an architectural designer and multidisciplinary creative shaped by the worlds he has moved through, from music and street culture to architecture, art, and design.
He believes beauty and luxury should not be reserved for the wealthy, just as culture and creativity do not belong to any one community. His work comes from questioning those boundaries and finding the space where different influences can exist together.
Herns is an architectural designer and multidisciplinary creative director working across architecture, film, and brand. His work moves between the street and the institution, culture and refinement, accessibility and luxury, without picking a side.
WHAT I OFFER
ARCHITECTURE
I design spaces with character, purpose, and a clear point of view. My work moves between rough and refined, familiar and unexpected, always grounded in how people actually live, gather, and experience a place. I work across residential, hospitality, and conceptual projects with clients who want more than a functional space. They want something that feels like them.
ARCHITECTURE
I design spaces with character, purpose, and a clear point of view. My work moves between rough and refined, familiar and unexpected, always grounded in how people actually live, gather, and experience a place. I work across residential, hospitality, and conceptual projects with clients who want more than a functional space. They want something that feels like them.
FILM
I use film to capture people, ideas, and atmosphere in a way that feels honest. Whether it is a portrait, campaign, short film, or visual story, I am interested in creating work with presence, emotion, and intention. The goal is not just to make something polished. It is to make something people can feel.
FILM
I use film to capture people, ideas, and atmosphere in a way that feels honest. Whether it is a portrait, campaign, short film, or visual story, I am interested in creating work with presence, emotion, and intention. The goal is not just to make something polished. It is to make something people can feel.
BRANDING + MARKETING
I help brands understand how they should look, speak, and move through the world. From identity and visual direction to campaigns, lookbooks, and launch materials, I create systems that feel consistent without feeling generic. Every element should communicate the same story, whether it appears on a business card, a website, or a billboard.
BRANDING + MARKETING
I help brands understand how they should look, speak, and move through the world. From identity and visual direction to campaigns, lookbooks, and launch materials, I create systems that feel consistent without feeling generic. Every element should communicate the same story, whether it appears on a business card, a website, or a billboard.
Art Direction
I shape the full visual world of a project, from the first idea to the final image. That can include concept development, mood boards, set design, styling, casting, photography, film, and post-production. I focus on making sure every choice feels connected, so the finished work reads as one clear idea rather than a collection of separate decisions.
Art Direction
I shape the full visual world of a project, from the first idea to the final image. That can include concept development, mood boards, set design, styling, casting, photography, film, and post-production. I focus on making sure every choice feels connected, so the finished work reads as one clear idea rather than a collection of separate decisions.